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| Rating:-2.5 Stars |
My first review, lets see whether i can give justice to that. And then there's lot more to come.
The rating system i started is for the sheer pleasure, in which a naive human mind like me tries to judge things. And from the visitor's point of view, it is essential to give them their value of money. However, the concept of judging is solely a personal point of view, and if speaking blatantly, i don't even acknowledge this because the platform is always different, we cannot play this on a single scale. For example, a book related to the concept of farming will be a zero rating from me, as i neither understand the concept nor do i intend to, but for some guy in farming, it could be a rating 4 or 5. So, basically it all depends on the point of view of blogger, and in this case that's me. And presumably I'm going to be honest.
So, bear with me, here it goes...
The biography is about the iconic leader Mr. Steve Jobs who as an entrepreneur started an organization with the more technically gifted neighbor kid Mr. Steve Woznaik to give shape to a billion dollar empire (as of today its net worth is around US $222 bn.) The story has long been told and retold in today's generation about how he is sometimes difficult to work with, how he was shown the boot from his own company and his comeback. Jay Elliot has written quite an appealing piece to the general audience, it has already been declared bestseller. Written in simple talking English, it instantly catches the accent of people.
Jay Elliot himself was Jobs key associate in his various decisions as the senior vice president of the company and according to him, one of his most trusting fellows. Even though, the age difference and the varied experience, Jay considers him his mentor ahead of Intel founders and IBM heads whose bureaucratic methods were the reason for him to leave those companies.
Even, the book is written in a business point of view, it really does not leave any mark. The thoughts are somewhat banal, those we already know without having an mba degree like who doesn't know about the team spirit, recognizing talent etc etc. What the authors (Jay Elliot with William L. Simon) didn't understand that people will buy their book to read the juicy details of Steve Jobs, those unknown to the public eye rather than read business ethics from a 15th in line to the business empire. And they are hard to find. Unlike "The Jack Welch Way" which is almost an epic read in business literature. Strangely, stories about his personal life and his cancer days are missing.
In some cases, the adulation of Steve is so much that it literary shows the effect he had on some persons. Overall, the volume is a 254 pages with some significant stories like how it was always considered that the board of directors cut him out after the appointment of John Sculley as CEO, but it was his decision to leave the company because those people didn't want his involvement in products and how he was finally on the verge of breaking down after the 2 companies he started NeXT and Pixar did not do well, One particular story I liked was the way India influenced him to a level, Jobs before starting Apple, traveled to India to visit the Neem Karoli Baba at his Kainchi Ashram with a College friend in search of spiritual enlightenment. He came back a Buddhist with his head shaved and wearing traditional Indian clothing.
The way he converts an idea to a billion dollar empire, his persuasiveness quality, how he started a product based company and ended up in a bureaucratic environment and then again after his second comeback changed it back to a product based company. As an entrepreneur point of view, just enthralling. So, go on read the book if you are an avid apple fan. And the book finishes with a reference to the Steve Jobs commencement speech in 2009.
your gut,destiny,life,karma,whatever.
This approach has never let me down,
and it has made all the difference in my life.
-Steve Jobs,
commencement speech.
Stanford University, 2009.
